Spammy Sales Emails and the Lingering Odour…

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I’m willing to bet both of my eye teeth, that if you are a small business owner you get about a dozen of these sales emails a week. The might not be for photo editing specifically but you get the gist. On the odd occasion I’m actually at my desk plunking away I will return the odd response. Is anyone listening? Not likely. But it sure feels smug to be able to hit SEND.

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The real point that hit me was WHY would I not care about a POSSIBLY great service to use? It’s the angle of attack of course.

BUY MY STUFF. USE ME I’M THE BEST. WE GIVE GOOD QUALITY WORK.

Am I shouting too loud? Exactly.

First off – If you can’t even find someone to correct your grammar I’M OUT. This kind of poor quality attention to detail has me running for the door.

Second – I want you to learn about MY business. Ask ME questions, learn about what my needs in business are THEN pitch me the services I need.

Third – Blanket emails that you can’t even put a NAME to (and all that would take is checking on my ABOUT PAGE) to personalise. You would get so many more opens to this email if you personalised it with Dear XXX”

A well formatted sales email will ask questions, will hit on pain points, identify  problems, and provide solutions. And only THEN will they go in for the Sale.

Build the relationship first, learn, and then GO FOR THE JUGULAR.

(In case you were curious)

My response:

This type of blank solicitation email does not work to get sales.  We Australians do not like spammy unsolicited sales emails. Why don’t you ask me what I NEED instead of PUSHING your company all over me like a bad smell. I can bet you haven’t received even 1 positive response back?

Understand your customers, and what they want and MAYBE you will be able to offer me something I would buy into.
Your Sales Tip of the Day from Someone Who Would Actually Consider Using You If I Thought you Might Actually Care About My Business.
Erin Pimm
www.head-hunters.com.au