Crooked Lines and Dark Corners – Real Estate Photography

Real Estate Photography – Yours vs The Professionals

Many property managers, private home sellers, and rental property choose to take their own images. Yes, they have a DSLR, maybe even a tripod…compare the difference between these agent captured images vs HeadHunters professional real estate photography capture and processing.

So I decided to take up the challenge of local Property Managers Mitchell Properties. Hayley Mitchell is a great photographer herself and has done a good job with her images but we wanted to do a true head-to-head comparison.

The Bathroom

Which Bathroom would you prefer to wake up to every morning?

The biggest differences you will first notice is the colour of the images. The first has a very yellow colour caste and underexposed. There is also a wider angle in the image on the right. More coverage so to speak. You see how the shower connect to the rest of the bathroom (and yes I am sitting on the toilet).

Buyers and renters like BRIGHT rooms. They like to see the big picture.

Living Room

Mental note about the colour again of this room. Yellow tinge, dark ceilings and corners. In the second image the colours have been corrected and the ceiling lit for a much brighter vibrant image.

The other outstanding difference would be the over exposed windows. One exposure generally wont cover this. You either have to expose for the window or the inside. So generally you end up with a so-so medium exposure where nothing is correct. To accomplish this properly a professional will take 2 exposures, and composite them in post production so you have a properly exposed window and interior.

The last thing Im mentioning – and this is where my OCD kicks in  – is crooked lines – I feel like I’m in a Tilt-a-Whirl

The Pool

The HERO shot! Every property needs at least one. Generally we would have a fabulous exterior twilight balanced image to show off and hook you in…but this pool shot will do nicely.

Notice the vibrant colours, straight lines  and correct wide angle centred image. When in doubt – always pick a straight well centred image.

 

 

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The View

Million dollar views. Want to live here? We do too! View is the major selling point from this unit. Unobstructed views of downtown Melbourne from Sydney Meyer Bowl to ACCA in South Melbourne. So we capture a panorama to maximise the marketing opportunity for this property.

 

Not every property needs to have professional photographs. We understand that. But when it comes to your investment, the value of your property, the types of tenants you attract, the number of auction attendees – professional Real Estate photography will help you increase the perceived value of your nest investments. Its easy, fast and affordable, and the bottom line is more dollars in your pocket with a shorter vacancy time.

Give us a call for all your Real Estate Photography needs.
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iPhoneography for your Business – Part I

mobile ready web Head-Hunters Business & Corporate Images Photography

Using your smart phone for business is not only a necessity these days, but can be a great way to initiate business, connect, engage and market. This iPhoneography series is going help you ‘create’ conversations with the flick of a finger.

Iphoneography

You have a very powerful phone under those fingertips of yours. Im going to give you some PRO tips to really maximise your images, create stunning imagery for your potential clients and help you engage them more often. Give them what they want and keep them on the hook. In this 3 Part Series I’m going to teach you how maximise your smartphone, image making, post production and marketing. 3…2…1…GO!

(quick disclaimer – this is geared towards iPhone users, but is applicable to ANY smartphone – so stay tunes Galaxy and Google users!

Here are technicals on your phone – all good things to know about using your iPhone 5

Your phone has a WHOPPING 8 megapixels, front facing camera. Thats about what most professionals used to use use 5-7 years ago with their fancy DSLRs. It takes amazing pictures to be sure.

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credits: www.photigy.com
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Credits: www.photigy.com

In fact I recently saw a comparison between a medium format camera and the iphone and I have to say that I could barely tell the difference. Check out this comparison of an iPhone vs a Hasselblad over here at Photigy.com

Now the other thing worthy noting here is that your Front Facing camera (for FaceTime and selfies) is only 1.2 Megapixels…so you know which one is going to be better now. And for the geeks out there – (you know who you are) the aperature is 2.4. Pretty amazing…but we’ll get onto that later.

Social Media Image Use Statistics

headHunters Social Media Ok its number time…INSANE Number time to be exact. Any question as to HOW many people are using images now and how the big brands are asserting their marketing dominance in images?

  • Twitter: 58 Million tweets per day / Now you can add up to 6 images per tweet  to reach out to those 650 Million users
  • Facebook: 350 Million photo/day (48% users share ‘selfies’)
  • Instagram: 60 million photos per day @1.6 Billion likes. Brands Nike, Starbucks, NBA. 50 Top brands have 1.5 Million viewers.

 

 So What Your Phone can do now?Headhunters_iPhone

Here are a few things that you may or may not know – Give them a try!

  • You can swipe to open from lock screen
  • Turn on Grid View (Settings/Photo&Camera/Grid Slider on). This will come in handy when you are trying to figure out what the heck the ‘Rule of Thirds’ is later on in this tutorial
  • Use hort burst mode by holding your finger DOWN on the camera button and listen for the glorious artifical clicking sound to rattle off. Watch out. These pictures will EAT up your memory fast so remember to delete them as you go.
  • Set Focus and Exposure (tapping) (moving to lower light and back up – foreground & background choice)
  • Lock the Focus and Exposure (AE/AF Lock yellow image will appear at top of screen)
  • Try the HDR Photo (High Dynamic Range – takes the lightest parts and merges them with the darkest so you get ALL the detail of the image) Be careful about the Auto On/Off feature of this. Otherwise you will be snapping 2 pictures EVERY time you use your camera.
  • Did you know that you can take photos with volume buttons – comes in handy for those selfies!
  • Take secret photos with using your headphones as a shutter release button! Give THAT a try!
  • Geotagging  – pretty cool feature where you add the GPS information into your images so that later you can give up your complete Privacy about where you’ve been (or let Big Brother follow you around).

 

Image Orientation

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  1. Portrait
  2. Landscape
  3. Square (Instagram)
  4. Panorma

So you have many options for orientation on your phone. Choose what works best for the image and composition. Zoom with your feet. Leave cropping as a last option!

So there you have it. Part I of iPhoneography…Now you know what your iPhone camera  is capable of…next down the line are Photography Design Elements. This is where we REALLY dig into creating great pictures…Then to top it all off is the final “Piece de Resistance”, APP an post production awesomeness! See you soon, and get that phone out at least ONCE today and post something to your Social Media Pages! Engagement is the KEY!

The Best Tips To Creating a Great Profile Image for Yourself.

When was the last time you thought about the message your personal profile image is sending to potential new employers?

Lets start with a question: how many Social Media sites do you currently use? 2…3…6…10? Lucky you! You are part of the masses using Social media on a daily basis in your home, at the office, on your mobile and in the toilet.

Bonus! If you’re reading this article you obvious believe that leveraging social media is an absolute need for both personal and business these days.

Next question: Who believes that first impressions are important? *(Yes that was rhetorical) and I think that goes without saying…

Listen…We’ve all seen the terrible – cringeworthy profile shots that people use on their LinkedInFacebook, Twitter, and other Social Media Networking sites. For me its like nails running down the chalkboard. I want to email them at midnight and ask them – Do you realize how unprofessional you appear, how you are devaluating your personal brand, and immediately eliminating yourself as a candidate for that new position JUST by using the profile image you are currently displaying? NO employer wants to see a picture of you cropped from a larger image (with the ex or party buddies), yellow, dark-underexposed, on vacation, in a bar with your sunnies on, playing footie with your mates, with your dog/girlfriend, LARPING etc. And trust me – they WILL Google you. And they will find you on Social Media – it’s  part of standard HR vetting practices now. Imagine your whole life  – exposed in a click…good and bad. So it’s time to start scrubbing up your online profile.

You may have just graduated from Uni, are entering back into the work force after being a full time mum, or had some life changing event that has propelled you back into the job hunt. Perhaps you are upwardly mobile cosmetic surgeon, barrister, CEO or Executive – consider dropping a few bucks into your local photographers pocket (I personally think that the value you receive from professional headshots will well overtake the monetary investment in the long run if your talking about a 20% pay raise into that new position). If you INSIST on doing it yourself – here are some tips to help you get a great picture.

Consider the Message of Your Profile Image

Does your image show that you are a credible professional, a leader, an authority, an artist, athlete, or just serious partier travelling the world? Take some time to consider what you want to tell people visually in your image; something about you, something personal, something about your story.

Personal Presentation aka Grooming

You need to appear clean, neatly combed and coiffed, ladies – light makeup Dress as your own best representative – are you the modern fashionista the contemporary blog writer, professional athete, powerful corporate lawyer or dental technician? Avoid Loud Patterned shirts, casual t-shirt with rude saying – goes without saying. Try wearing clothing that won’t date as quickly, a simple dress shirt and blazer, muted colors, company logo on your high vis wear.

Location or Background

Do you want to have your picture taken in the Park or the office – Inside vs outside? Both have different lighting and send a different message. An office will seem much more professional, but an athlete may want to portray themselves in the elements in which they are all the time. Environment brings more credibility to an image. Eliminate distractions to the eye like very bright colors, animals, children, signage, building unless they provide some type of context to your story. And remember always – YOU are the single subject of the image. Keep it simple.

Post processing – what you do AFTER you take your image.

Orientation – portrait  (tall), or landscape (wide) or square. Portrait is the more traditional orientation for profile, square is more modern, fun and geared toward social media. Do not use filters or cross processing APPS. Keep your image clean and real. Along these lines as well do not use boarders or text. If available make sure to use meta tags, alt_tags, hashtags, and links if available in your uploads as they will add to your SEO and SERPs

The Final List of No-No’s or ‘How to get a nasty email from me at midnight after I check out all your profile images over the next month:

  • No party pics
  • No vacation pics
  • No family pics ( unless it’s a family business)
  • No pics with gf/bf
  • No sports
  • No events
  • No flash!
  • No sitting in front of your computer generated images

Just a simple focused image with YOU as the primary subject, appearing clean well dressed with no distractions in the image. This will give you a leg up, build trust and confidence in your profile and might even make the difference of you getting that foot in the door initially. Go ahead – use your iphone, ipad, pocket camera, DSLR. Whatever takes pictures for you…But whatever you do remember the KISS Rule. Keep it Simple (Silly).