iPhoneography for your Business – Part I

mobile ready web Head-Hunters Business & Corporate Images Photography

Using your smart phone for business is not only a necessity these days, but can be a great way to initiate business, connect, engage and market. This iPhoneography series is going help you ‘create’ conversations with the flick of a finger.

Iphoneography

You have a very powerful phone under those fingertips of yours. Im going to give you some PRO tips to really maximise your images, create stunning imagery for your potential clients and help you engage them more often. Give them what they want and keep them on the hook. In this 3 Part Series I’m going to teach you how maximise your smartphone, image making, post production and marketing. 3…2…1…GO!

(quick disclaimer – this is geared towards iPhone users, but is applicable to ANY smartphone – so stay tunes Galaxy and Google users!

Here are technicals on your phone – all good things to know about using your iPhone 5

Your phone has a WHOPPING 8 megapixels, front facing camera. Thats about what most professionals used to use use 5-7 years ago with their fancy DSLRs. It takes amazing pictures to be sure.

850x1067xiphone-vs-hasselblad-studio-shot-example-2.jpg.pagespeed.ic.SnFyDq7Krs
credits: www.photigy.com
850x1000xiphone-vs-hasselblad-studio-shot-example-1.jpg.pagespeed.ic.CLj2Frb-vv
Credits: www.photigy.com

In fact I recently saw a comparison between a medium format camera and the iphone and I have to say that I could barely tell the difference. Check out this comparison of an iPhone vs a Hasselblad over here at Photigy.com

Now the other thing worthy noting here is that your Front Facing camera (for FaceTime and selfies) is only 1.2 Megapixels…so you know which one is going to be better now. And for the geeks out there – (you know who you are) the aperature is 2.4. Pretty amazing…but we’ll get onto that later.

Social Media Image Use Statistics

headHunters Social Media Ok its number time…INSANE Number time to be exact. Any question as to HOW many people are using images now and how the big brands are asserting their marketing dominance in images?

  • Twitter: 58 Million tweets per day / Now you can add up to 6 images per tweet  to reach out to those 650 Million users
  • Facebook: 350 Million photo/day (48% users share ‘selfies’)
  • Instagram: 60 million photos per day @1.6 Billion likes. Brands Nike, Starbucks, NBA. 50 Top brands have 1.5 Million viewers.

 

 So What Your Phone can do now?Headhunters_iPhone

Here are a few things that you may or may not know – Give them a try!

  • You can swipe to open from lock screen
  • Turn on Grid View (Settings/Photo&Camera/Grid Slider on). This will come in handy when you are trying to figure out what the heck the ‘Rule of Thirds’ is later on in this tutorial
  • Use hort burst mode by holding your finger DOWN on the camera button and listen for the glorious artifical clicking sound to rattle off. Watch out. These pictures will EAT up your memory fast so remember to delete them as you go.
  • Set Focus and Exposure (tapping) (moving to lower light and back up – foreground & background choice)
  • Lock the Focus and Exposure (AE/AF Lock yellow image will appear at top of screen)
  • Try the HDR Photo (High Dynamic Range – takes the lightest parts and merges them with the darkest so you get ALL the detail of the image) Be careful about the Auto On/Off feature of this. Otherwise you will be snapping 2 pictures EVERY time you use your camera.
  • Did you know that you can take photos with volume buttons – comes in handy for those selfies!
  • Take secret photos with using your headphones as a shutter release button! Give THAT a try!
  • Geotagging  – pretty cool feature where you add the GPS information into your images so that later you can give up your complete Privacy about where you’ve been (or let Big Brother follow you around).

 

Image Orientation

Headhunters_heashotsHeadHunters Photography - Nikki Ellis-5 HeadHunters_Headshots Melbourne panorama

  1. Portrait
  2. Landscape
  3. Square (Instagram)
  4. Panorma

So you have many options for orientation on your phone. Choose what works best for the image and composition. Zoom with your feet. Leave cropping as a last option!

So there you have it. Part I of iPhoneography…Now you know what your iPhone camera  is capable of…next down the line are Photography Design Elements. This is where we REALLY dig into creating great pictures…Then to top it all off is the final “Piece de Resistance”, APP an post production awesomeness! See you soon, and get that phone out at least ONCE today and post something to your Social Media Pages! Engagement is the KEY!

Do you think Your Website Images Need an Update?

Ideas, Images, Infographics, Style and Design are rapidly changing, and you are trying to keep up with a market segment that is pouring more resources and time and digital energy into their website every day.

website restaurant image for business

So how does your website keep up let alone compete? Why do consumers choose your business  over theirs?

With incredible, creative, relevant images. And its not as hard as you might think!

As a small business where can you effectively put your limited resources into the get the best bang for the buck or for your larger entities your ROI?

Great images can help you drive sales, grow your business and build your online community.

For the uninitiated photography newbie, there are a few little tweaks that can help you retain your clients and start to get longer stays and better more qualified conversions for your business.

What are the best images to use for your business and how do you get them?

THE best images that you can use for your business are images of – you guessed it  – YOUR business! People want an experience. They are BEGGING for it! What better way is there to sell yourself and business than showing them what you do, and how, and why? From a spa style dentist office to boutique restaurant to florist, show what you do best. Have a professional photographer come and bring LIGHT to what your business is about. A second option is to use stock images (istock.com, shutterstock.com, getty.com). They are great. They can supplement your personalized images, but don’t make the mistake of using the same image that the dentist office down the street is using of the girl with the pearly whites…these types of images are overused, impersonal and not representational of your business.

How can you use photographic images to create some buzz?

yelling man image

Its a great reason to announce on all your media platforms that you have relaunched your website. Its free PR! And YOU will be top of mind next time they need a wax, a haircut (before and after for beauty services), financial service, or their car fixed. It’s also a great way to announce that you are committed to improving your business, offer new services, and a reason for them to come back and check you out again. A few more things to consider using images with: newsletters, mailing list, direct mailings, and emails are all great ways to use images to enhance all your fulfilment procedures.

Where to use images to get the best ROI and conversion rate?

Front page of your website and landing pages would be the key ingredients here. When you figure out where people are landing and where you want them to go…you leave them a trail of breadcrumbs (images) to lead them around…

Environmental images and services will have the greatest impact on retaining hits. Great images will bring people to your website from social media, online listings, associations etc. When people are doing their snooping and investigating, their eye will be drawn to the pretty picture, and light spaces first, so plan your media images to draw the eye.

It has to be said. Responsive websites and devices are what you need to be working towards. There is no point in having a great image on a poorly designed mobile device that wont scale properly. Goodbye customer – immediately, and never to return. Experience is everything on mobile devices and 45% of us use them for surfing these days and this is growing rapidly. So there is no point in building a site that sits statically on a mobile device.

Use Infographics!

Coolinfographics.com has a great list of Infographics. Lets make statics EXCITING! When you need to use numbers in your business presentation, Infographics are a great way to go.

tall_infographics

 

 

 

 

(The Tall Infographics design from Randall Munroe at xkcd literally made me laugh out loud.  As he mentions in the text: “‘Big Data’ doesn’t just mean increasing the font size.)

Images that kill your experience and send them running

There are lots of great examples of things that dont work well, and here is the far end of the spectrum that need no explaining: cigarette packages, surgical procedures, awkward family shots…well I think you get the ‘picture’. When it comes to medical services, people are nervous enough, so less is more. Think END product.

Some other things that dont work well would be irrelevant imagery. People want to see pictures of your business. Not a picture of the outside of your building thats located in an industrial park, or a stock image of a pretty smiling face with a head microphone. It feels fake, and Im sure your not in the business of selling what you are not.

Consider that your images need to work well with your website as well. That means color tone and crop work for your banners, pages are places relevantly and they are consistent within your messaging in site.

There are multitudes of things to consider when chosing how to design your business images. But know that a consistent, well designed message and images help you meet the coherent message that you want your viewers to see and conversions will go from a trickly to a pour.

See you online!

Erin Pimm

www.head-hunters.com