Why WordPress website maintenance is necessary for your website health

Congratulations on your smooth, shiny, fast new site!

Just like a fancy new car, websites require regular maintenance to keep the site working properly, quickly and help with your SEO. Avoid that regular oil change and your car won’t be driving for very long. The same applies to your website. Set it and forget it doesn’t work for your business and your website is the same boat. It needs to be polished, warmed up and ready for customers.

Websites Are Not a “Set and Forget”

Have you ever had a distressing email from a client saying something is broken on your website? Did your stomach sink down to your knees thinking you’ve got to drop EVERYTHING you are doing at that moment to deal with those little emergencies instead of focussing on your business?

If you haven’t planned regular website maintenance you could be throwing money out the window. You get once chance to impress your visitors, and if they find anything broken in your website that not only reflects poorly on your business but visitors won’t stick around. Business owners rarely check their website to see how it’s functioning, and any downtime can lose you potential customers.

The Benefits of Maintenance

Here are the real nitty gritty benefits of monthly website maintenance:

The website performance, and that smooth backend process that no one ever thinks about (until its broken of course) is all dependent on the WordPress software and plugins functioning as they should (and on the most recent version).

The website growth, it’s fresh content, analytics monitoring and design changes, is all dependent on you having someone making sure all updates to the website are done in a smooth and error-free fashion.

So Here’s Just a Few Things We Do to Care for Your Website

  • WordPress Software & Plugin Updates
  • Website Backups
  • Security & Malware Scans
  • Priority support. (If you’re website crashes on Black Friday – who ya gonna call?)
  • Database Cleaning and Optimization
  • Performance Scans
  • Fix Broken Links/Errors
  • Monthly Reporting

The Dangerous DIY Method

Do-It-Yourself maintenance of your site could cost you more than you may think. If you’re doing random WordPress and Plug Updates, you don’t have a record of what you’ve done. One small update to a plugin can create issue weeks or months later in conjunction with other incompatible updates and now you can’t revert back without restoring a very old backup (and possibly losing content changes, sales orders, contact entries, you name it).

Very Costly Fixes and Lost Business

Inexperience and neglect can damage the look and functionality of your website. When that happens you have a choice to make: Try and fix it yourself (in which case you may do further damage), or you can then pay the hefty hourly emergency price for someone experienced to fix it. Rules of business are that it costs more to fix it than it does to maintain it properly. Regular site maintenance helps keeps your web site running properly.

Call in a Stick With The Professionals

You know your business. You’re great at what you do. Why not deal with what you know best and let us deal with what we know best? On your next flight across the world do you ever think about all the moving parts that just go?And would you leave your life in the hands of a novice? Then why try to maintain your own website if you’re not a web professional? Thats a novice rookie error and you’ll only do it once. By securing an experienced web professional to update and maintain your site properly you are actually saving potential lost sales and visitors.  

Contact us to learn more about website maintenance and how we can keep your Lambo purring like a kitten (well maybe we’re not great with cars) working for you and you customers.