Images get your website noticed and create conversions
I’ve recently been asked to work with several small businesses in the Melbourne area that have asked me forthright – WHY do we need to have images on our website? Why do we want to have video? What are Infographics, sliding presentations and movement?
WHAT DOES IT ALL MEAN?
Lets go back to basics.
90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.
(Sources: 3M Corporation and Zabisco)
It’s an immediate impression that you are making on your client. It’s a feeling, an understanding of experience your clients will receive from you. Are your images professional? Do they represent your product, your environment, and your distinctions?
40% of people will respond better to visual information than plain text. (Source: Zabisco)
Catch them with a stunning visual then lead them down the path. They will spend more time on your website which in turn leads to more conversions. They feel comfortable now; Let’s throw in the HOOK!
Posts with videos attract 3 times more inbound links than plain text posts.
We want to be entertained. YouTube is the best example of this, not only for the best funniest videos, but what you probably DONT know is that YouTube is the second largest search engine in the world. Do you have channel? Are you creating interesting videos that you can now imbed on your website about your companies infomercial? Do you have a fabulous behind the scenes video that will entice further, relax, and invite clients to you?
And here’s the biggie: What are you offering for learning and engagement that will lead your customers down the path towards your business. Videos are a GREAT way to build your expertise, give people information, allow them to trust you, and then set in hooks. People are searching for free information. So many people learn online and if you want to guide them into your company, providing free information to get them through the door is an incredibly valuable resource to your future clients.
46% of people say a website’s design is the number one criterion for discerning the credibility of the company. (Source: Stanford Persuasive Technology Lab)
Say no more. Images build trust.
On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links. (Source: Dan Zarrella)
Facebook’s algorithm (aka Edgerank) is dead. Keep it relevant, timely, and often. You’re post can be buried in seconds.
“Facebook is improving on its ability to detect high-quality content. In order to best optimize for Facebook’s News Feed algorithm, marketers need to think of social comments the same way we think of content meant for Google and other search engines — in other words, if you want your content to be visible to your target audience, it must be timely, relevant, trustworthy and valuable.”
25 million smartphone users stream 4 hours of mobile video per month. 75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day. (Sources: Ooyala and Ipsos)
Your website HAS to be mobile ready. Estimates are that 75% of web traffic is going to be mobile over the next few years. People are moving away from landlines, network cables. Today it’s all wireless and mobile. So if your site isn’t responsive, and mobile ready you are going to LOSE people, dropping like flies if they cant access what they want, when they want it, how they want it. You must be up to speed and designed for ecommerce and complete functionality by mobile, tablet, ipad etc.
Viewers are 85% more likely to purchase a product after watching a product video. (Source: Internet Retailer)
This is self explanatory on the surface, but also consider your services. Perhaps for something that is a little less understood, or intimidating, or downright scared. Being able to familiarize and becoming comfortable with your products will leave your clients feeling safe in your hands and again leading towards website conversion.
Now go get some GREAT images from your local photographer. It will make a difference.
I look forward to hearing your thoughts as well.